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Thursday, 18th June 2015

Bing to Encrypt Search Traffic

By Africa S. Hands

From Bing Blogs:

Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic by default. This means that traffic originating from Bing will increasingly come from https://www.bing.com as opposed to http://www.bing.com.

With the move to encrypted search by default we will continue to pass along a referrer string so that marketers and webmasters will be able to identify traffic as coming from Bing. However, to further protect our users’ privacy, we will not include the used query terms.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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