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Tuesday, 7th April 2015

Hulu Launches GIF Search Engine

By Africa S. Hands

From TechCrunch:

Streaming video service Hulu is today launching its own tool for fans of GIFs, with the debut of its own GIF search engine powered by Tumblr. The new site, dubbed “The Perfect GIF,” isn’t just a standard Tumblr blog, however, but more of customized Tumblr experience where you can search for and discover TV-related GIFs by tag, show, reaction or action involved. The idea behind the new project, it seems, is to help seed social media with high-quality GIFs based on Hulu’s own licensed and original content, then capitalize on those GIFs’ spread to market the Hulu brand to Tumblr’s younger demographic.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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