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Thursday, 6th June 2013

EBSCO Information Services Provides Access to AMA Marketing Watch

By Africa S. Hands

From the press release:

Marketing professionals now have access to the latest insights from marketing thought leaders through AMA Marketing Watch™ from EBSCO Information Services. Created with the guidance of experts at the American Marketing Association, the continually updated resource provides information on best practices and contains concise summaries of each topic.

Each of the 30 reports in AMA Marketing Watch allow users to quickly find answers to marketing questions through highlighted ‘Key Takeaways,’ a concise analysis of the topic and links for further reading and insights from the American Marketing Association.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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