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Thursday, 14th June 2012

The Power of Like 2: How Social Marketing Works

By Theresa Cramer

According to a post on comScore's website:

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from the comScore Social Essentials product, and ad effectiveness data from comScore AdEffx.



Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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