Thursday, 26th April 2012

Tapjoy Consumer APPitude Report: April 2012

According to the Tapjoy website:

In partnership with research firm Interpret, Tapjoy sought to generate insights about the value of advertising campaigns in apps and understand the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers. The Tapjoy APPitude Report found that consumers are embracing incentivized ads, thus providing strategic value to advertisers and developers. The key findings revealed that incentivized ads raise brand awareness and help to engage consumers directly with brands.

Read the full report.

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• Source File (ResourceShelf)

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