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Thursday, 29th March 2012

Associated Press Boosts Data Mining Power with Mark Logic

By Theresa Cramer

According to Folio:

Accordingly, the Associated Press has partnered with database technology provider MarkLogic to add a more powerful and efficient content analysis tool to its archives.

"With this new tool, we are able to run complex, Boolean searches across millions of articles in our content archive and get back precise returns in seconds or minutes instead of days or weeks," says AP's vice president of information management Amy Sweigert in a statement. "The application, which helps create customized datasets for AP customers, will also allow us to enrich our archives to make the content more valuable to the business."


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Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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