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Thursday, 1st March 2012

Fewer Than 21 Percent of Technology Companies Have Corporate Blogs

By Theresa Cramer

According to a press release about a new report called "The Paradox of Blogging and Content Marketing" from Percussion Software:

Percussion Software, a leading provider of Web Content Management and Content Marketing software, today announced the results of its latest research surrounding how companies are using technology tools to engage with customers online. The study, titled “The Paradox of Blogging and Content Marketing,” focuses on the rise of content marketing as a discipline and the use of blogging as an engagement platform. The research showed that despite Blogs being seen as a core foundation of good content marketing strategy, just 20.5 percent of the more than 800 mid-market technology companies surveyed currently have a corporate blog. Out of that small percentage, just 73.9 percent blog actively and have posted content in some form within the last 30 days.


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By Theresa Cramer

Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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