Thursday, 23rd February 2012

Google Allows 'Do-Not-Track' Browser Button

By Africa S. Hands

From Advertising Age:

Google Inc. will allow a "do-not- track" button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.

The world's most popular search engine is joining other Web companies to support the anti-tracking initiative, which prevents an individual's browsing history from being used to tailor ads, according to an e-mailed statement today.

Full story >>

Category:

• Search News (ResourceShelf)
• Web 2.0 (ResourceShelf)

Views: 3499

By Africa S. Hands

Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals. Her LinkedIn profile may be viewed at:
http://www.linkedin.com/in/africahands.

Africa can be reached at africa.hands@freepint.com

More articles by Africa S. Hands »

FreePint

FreePint supports the value of information in the enterprise. Read more »

Latest FreePint Articles:

• Invitation to Confidential Conference Call on Changes in News Aggregators
  Tuesday, 18th June 2013

  Director of Research Robin Neidorf announces a conference call for FreePint Subscribers to discuss changes in the marketplace for news aggregation in a confidential forum.

• ProQuest Dialog: Nearly Ready for Prime Time
  Tuesday, 18th June 2013

  Robin Neidorf interviewed members of ProQuest Dialog's senior management team to find out more about the upcoming customer transition to the new ProQuest Dialog service, features and content to be included, the focus on customer experience, and future plans.

• Mobile Deployment: Different Challenges for Different Content Vendors
  Monday, 17th June 2013

  FreePint's Community of Practice: Mobile Deployment in the Enterprise explores the different types of content vendors, such as aggregators and publishers, and discusses why it's important to understand their business models in order to appreciate the varying issues and challenges they face when deploying content over a mobile platform.

• ... more ...

All Family Articles »
Family Articles by Category »

A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Start the conversation about a subscription by
completing our online form: "How can FreePint help?"

FreePint Testimonials

" FreePint has been an excellent resource to both myself and colleagues for furthering insight, bringing together snapshots of easily digestible ..."

Read more testimonials and supply yours »