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Thursday, 23rd February 2012

Google Allows 'Do-Not-Track' Browser Button

By Africa S. Hands

From Advertising Age:

Google Inc. will allow a "do-not- track" button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.

The world's most popular search engine is joining other Web companies to support the anti-tracking initiative, which prevents an individual's browsing history from being used to tailor ads, according to an e-mailed statement today.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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