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Sunday, 22nd January 2012

Bing Introduces New "Doing" Campaign

By Africa S. Hands

From the Bing Search blog:

This weekend, Bing will be premiering a new campaign featuring winter sports athletes doing amazing things. The campaign will launch with American snowboarder, Kevin Pearce, who was on the path to the 2010 Olympics before a tragic snowboarding accident left him with a traumatic brain injury.

These videos are part of a new campaign for Bing, highlighting people doing interesting things. Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing. 

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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