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Thursday, 19th January 2012

eBook Discovery and Sampling Skyrocketing at Public Libraries

From the press release:

Due to the rapid expansion of device compatibility and consumer awareness, eBook discovery and online reader visits at libraries and schools worldwide experienced triple digit growth in 2011: OverDrive library website traffic more than doubled to 1.6 billion page views and visitor sessions also doubled to nearly 100 million.  At the ALA Midwinter Conference, OverDrive will share statistics and user profile data as well as demonstrate new digital book discovery services to help libraries meet the exploding demand.

Key statistics for library eBooks, audiobooks and digital media from OverDrive-powered ‘Virtual Branch’ websites in 2011 include:

  • 1.6 billion book and title catalog pages viewed, up 130% from 2010·        
  • 99.5 million visitor sessions, up 107%
  • Mobile device use increased to 22% of all checkouts
  • 35 million digital titles checked out in 2011, with 17 million holds


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