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Wednesday, 28th December 2011

Survey Examines Use of Social Media Within Law Firms

By Africa S. Hands

From the press release:

Vizibility Inc. and LexisNexis announced the results of a survey conducted to shed light on the use of social media in legal services marketing. To illustrate the findings, the results have been released as an infographic. The research suggests a high degree of reliance on broadly defined social media marketing programs, with 81% of survey participants reporting they already use social media marketing tools and another 10.1% saying they plan to deploy social media marketing elements within six months. Furthermore, reliance on social media tools and how they're measured differ significantly by firm size.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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