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Thursday, 29th September 2011

State of the Media: Social Media Report

By Africa S. Hands

From Nielsen:

Social media's popularity continues to grow, connecting people with just about everything they watch and buy. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.

Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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