Float, the social reader iPhone app from document sharing site Scribd’s has added content from another 100 publishers to the 150 launch partners it started with two months ago. As it tries to compete with current social reader faves like Pulse and Flipboard, Scribd is turning its attention to offering ways for publishers to extend subscription services to the Float app as well as advertising.
Among the first pubs to sign on to Float were The Associated Press, Wired, Time (NYSE: TWX) CBSNews.com, CHOW, CNET, Engadget, Huffington Post, and InStyle. Among the new wave of publishers signing on are Talking Points Memo, The Atlantic, Time, Techcrunch, Mashable, Motley Fool and others.