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Tuesday, 23rd August 2011

Print Readers Retain More Info than Web Readers

By Theresa Cramer

From Slate:

The researchers found that the print folks "remember significantly more news stories than online news readers"; that print readers "remembered significantly more topics than online newsreaders"; and that print readers remembered "more main points of news stories." When it came to recalling headlines, print and online readers finished in a draw.


Download "Medium Matters: Newsreaders’ Recall and Engagement with Online and Print Newspapers".


Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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