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Thursday, 26th May 2011

Google Launches Google Correlate

By Africa S. Hands

From State of Search:

Google just launched an interesting new tool: Google Correlate. It is currently available in beta in Google Labs. The tool enables you to find queries with a similar pattern to a target data series. In other words: it does what Google Trends does, but in reverse.

The tool could very well be an interesting tool for SEOs doing keyword research, but is primarily intended for researchers. On their blog Google states that the tool is designed for researchers to see what terms best match the current trends in real life.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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