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Thursday, 12th May 2011

Navigating News Online

By Theresa Cramer

From the report:

Despite the unprecedented level of data about what news people consume online and how they consume it, understanding these new metrics has often proven elusive. The statistics are complicated, sometimes contradictory, and often introduce new information whose meaning is not clear.

To shed more light on Web news behavior, the Pew Research Center’s Project for Excellence in Journalism has conducted an in-depth study of detailed audience statistics from the Nielsen Company. The study examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave.


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Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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