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Thursday, 21st April 2011

Forrester Releases Report Examining the Facebook Effect on eCommerce

By Theresa Cramer

From the announcement:

Millions are on Facebook, but are they driving revenue for retailers today? Will they in the future? This new report from Forrester Research, compliments of Demandware, separates the buzz from the reality around whether or not the power of the social network can be harnessed to generate online sales. Learn about the three key ways companies are using Facebook today and the challenges of leveraging Facebook to drive online sales.

Read the full announcement>>


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Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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