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Friday, 18th February 2011

Mahalo.com: From Search Engine to How-To Site

By Africa S. Hands

From Los Angeles Business Journal:

In 2007, Jason Calacanis started a Santa Monica search company called Mahalo.com that was programmed by people instead of driven by algorithms. He hoped it would cut into Google’s market share by providing better results.

Many people expected human-powered search to yield better, more relevant search results than Google, said Rhea Drysdale, chief executive of consulting firm Outspoken Media in Troy, N.Y. But Google improved its search algorithms, and spam and irrelevant results have become less common.

So Mahalo has trashed its old model of articles with links, and is building a massive library of how-to videos and articles for its website.

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Africa S. Hands is an independent librarian with a focus on helping professionals understand and utilise social media and search engines through one-on-one tutorials and small group workshops. Africa tweets (@africahands) on resources of interest to information and higher education professionals.

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