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Thursday, 17th February 2011

"Becoming a Social Business: The IBM Story" from IDC

By Theresa Cramer

From the White Paper:

The rise in consumer-oriented social networking applications and platforms over
recent years has drawn curiosity from enterprises both large and small. IDC believes that curiosity has turned into business opportunity as the lines between consumer and enterprise continue to blur. Unfortunately, adoption of social software in the enterprise has encountered some skepticism due to the hype surrounding the technology and the perception that it is the younger generations’ means for socializing with friends. It has also been criticized as being a waste of time. Yet there is evidence to suggest that this doubt is shifting and that enterprise social software is becoming the next generation of collaboration tools to enhance organizational productivity.


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Theresa Cramer is the editor of EContent magazine and Intranets newsletter. She is a 10 year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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