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Thursday, 27th January 2011

E-Books: Amazon.com Now Sells More Kindle E-Books Than Paperbacks

Amazon.com announced their Q4 2010 along with some "facts" about 
e-book/Kindle sales and other Amazon products/services for the entire year. Overall, net sales were up 40% during 2010. 

E-Books and Kindles

1. Amazon.com is now selling 115 e-books/Kindle for every 100 paperback books sold. 

Additionally, during this same time period the Company has sold three times as many Kindle books as hardcover books. This is across Amazon.com's entire U.S. book business and includes sales of books where there is no Kindle edition. Free Kindle books are excluded and if included would make the numbers even higher.

2. Amazon.com reports that they sold "millions" of 3rd-generation Kindle devices. Numbers were not provided. 

3. How Many Books?

The U.S. Kindle Store now has more than 810,000 books including New Releases and 107 of 112 New York Times Bestsellers.

Comments from Jeff Bezos, CEO, Amazon.com

"Thanks to our customers, we achieved two big milestones," said Jeff Bezos, founder and CEO of Amazon.com. "We had our first $10 billion quarter, and after selling millions of third-generation Kindles with the new Pearl e-ink display during the quarter, Kindle books have now overtaken paperback books as the most popular format on Amazon.com. Last July we announced that Kindle books had passed hardcovers and predicted that Kindle would surpass paperbacks in the second quarter of this year, so this milestone has come even sooner than we expected - and it's on top of continued growth in paperback sales."

You can read the full news release with more Amazon.com 2010 fast-facts in this news release.




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