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Friday, 14th January 2011

Reference Shelf: Statistics: "Wikipedia, Past and Present"

Wikipedia, past and present and future
by Kathryn Zickuhr, Lee Rainie

Wikipedia will celebrate its 10th anniversary this Saturday (Jan. 15, 2011) the Pew Research Center's Internet & American Life Project has put together some material looking at Wikipedia usage in 2007 and 2010.

The percentage of all American adults who use Wikipedia to look for information has increased from 25% in February 2007 to 42% in May 2010. This translates to 53% of adult internet users.

Education level continues to be the strongest predictor of Wikipedia use. The collaborative encyclopedia is most popular among internet users with at least a college degree, 69% of whom use the site. Broadband use remains another predictor, as 59% of those with home broadband use the service, compared with 26% of those who connect to the internet through dial-up. Additionally, Wikipedia is generally more popular among those with annual household incomes of at least $50,000, as well as with young adults: 62% of internet users under the age of 30 using the service, compared with only 33% of internet users age 65 and older.

In the scope of general online activities, using Wikipedia is more popular than sending instant messages (done by 47% of internet users) or rating a product, service, or person (32%), but is less popular than using social network sites (61%) or watching videos on sites like YouTube (66%).

Complete Report (HTML) ||| PDF (9 pages)

Table: Demographics of Wikipedia users & Graph: Wikipedia users, 2007 - 2010

See Also: "Wikipedia users"
by Lee Rainie, Bill Tancer
Apr 24, 2007




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