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Thursday, 30th December 2010

New From Pew Internet: Nearly 2/3 of Internet Users Have Paid for Content

From a Pew Internet & American Life Project Report by Jim Jannsen:

Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.

Access the Complete Report (HTML/Searchable) ||| PDF

Content Categories

In this survey we asked the following question: “Please tell me if you have ever paid to access or to download any of the following types of online content?” And we found:

33% of internet users have paid for digital music online
33% have paid for software
21% have paid for apps for their cell phones or tablet computers
19% have paid for digital games
18% have paid for digital newspaper, magazine, or journal articles or reports
16% have paid for videos, movies, or TV shows
15% have paid for ringtones
12% have paid for digital photos
11% have paid for members-only premium content from a website that has other free material on it
10% have paid for e-books
7% have paid for podcasts
5% have paid for tools or materials to use in video or computer games
5% have paid for “cheats or codes” to help them in video games
5% have paid to access particular websites such as online dating sites or services
2% have paid for adult content

And 6% of internet users said they had paid for another kind of content that had not been mentioned in the list of 15 we offered.

A Few Fast Facts

+ Typical user pays about $10 per month for online content.

+ "The majority of the internet users pay for subscription services (23%), versus downloading an individual file (16%), or accessing streaming content (8%). Most internet users who have accessed online content have utilized only one method of access and payment (66%).

Who Doesn't Pay for Content?

In analyzing the 35% of internet users who report not purchasing online content, notable findings are:

A higher percentage of non-white internet users do not purchase online content than internet users who are white.

A higher percentage of internet users 50 and older do not purchase online content relative to those in young age groups.

Much more material including many tables and graphs are available in the complete report.

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