Sunday, 19th December 2010

Scholarly Publishing: Mobile Web: Wiley-Blackwell Begins Roll-Out of Mobile Apps for Selected Health Publications

From a Wiley-Blackwell News Release:

Wiley-Blackwell is launching new mobile applications for selected health science journals, accessible via iPhone, Blackberry, Android, Symbian, PalmOS, and WAP devices.

The applications, which will be freely available, will allow for the mobile delivery of title and abstract listings of articles with a feature that will enable users to create a “reading list” of desired full-text articles, available from the user’s desktop computer through Wiley Online Library. The apps will provide the full-text of a selection of articles, and mobile content will be pushed to the mobile application as it is added to Wiley Online Library. Additional features include listings of upcoming events, society news, and publication information. Easily navigable, the applications present an optimized reading experience from various mobile devices.

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The first application to be launched is for the American Journal of Transplantation (AJT), delivering fast, high quality content in organ and tissue transplantation and the related sciences. In this AJT app, users have real-time access to article abstracts, The AJT Report, and the latest news and information from the field. With access to a range of topics including thoracic transplantation (heart, lung), abdominal transplantation (kidney, liver, pancreas, islets) and transplantation of tissues, users can create reading lists tailored to their own interests and customize the app through “My Feeds” with other relevant information. This content can then be shared via email or through social networking sites like Twitter and Facebook. Download the app for any mobile device by visting http://amjtrans.mwap.at

+ Screenshots From the iPhone Version of the App

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