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Friday, 17th December 2010
New Report from Pew Internet Looks At How Different Generations Use the Internet
The Report is Titled: Generations 2010
HTML Version (Searchable) ||| PDF Version (29 pages)
From the Overview Page:
The dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.
Milliennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptop or mobile phone. In addition, they still clearly surpass their elders online when it comes to many communication- and entertainment-related activities, such as using social network sites and playing games online.
However, internet users in Gen X (those ages 34-45) and older cohorts are more likely than Millennials to engage in several online activities, including visiting government websites and getting financial information online.
Finally, the biggest online trend is that, while the very youngest and oldest cohorts may differ, certain key internet uses are becoming more uniformly popular across all age groups. These online activities include seeking health information, purchasing products, making travel reservations, and downloading podcasts.
A Few Stats From the Report:
+ While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: social network site usage for this oldest cohort has quadrupled since 2008, from 4% to 16%.
+ Few of the activities covered in this report have decreased in popularity for any age group, with the notable exception of blogging. Only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline—a development that may be related to the quickly-growing popularity of social network sites.
+ A plurality (31%) of non-internet users say that the main reason they do not go online is that they are simply not interested in doing so. Roughly one in nine (12%) cite not having a computer, and a similar proportion (10%) say that it would be too expensive.
+ About six in ten American adults (59%) go online wirelessly, either through their smartphones or through a wireless card in their laptop.3 Adults age 45 and younger are the most likely to connect to the internet with a laptop, cell phone, or other internet-connected mobile device, as 82% of Millennials and 71% of Gen X connect that way. Only 9% of the G.I. Generation go online wirelessly.
+ Email and search engine use remain the backbone of online activities, with 88% of the oldest generation using email. Communicating by email is not as popular with teens, however; only 73% of teens use email.
Full Text HTML Version (Searchable) ||| Complete PDF Version (29 pages)
Source: Pew Internet & American Life Project
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