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Tuesday, 30th November 2010

GfK MRI Reports: "E-Reader Ownership Triples" (U.S.)

From a Media Daily News Item:

The number of U.S. adults who own an e-reader -- meaning devices like the Amazon Kindle and Sony Reader, not Apple's iPad -- has tripled over the last year, according to GfK MRI. Where 2.1 million adults owned an e-reader device in March-October 2009, that number has soared to 5.9 million in the same period of 2010.

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Turning to content, books were the most popular item consumed on e-readers, with 74.9% of GfK MRI respondents saying they had used the device to read a book in the past six months, compared to just 17.6% for newspapers and 15.3% for magazines.

Further gender disparities were seen in the types of content consumed, with men 43% more likely than women to have read a newspaper or magazine on their e-readers, and women 23% more likely to have read a book.

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The GfK MRI survey found that e-reader owners were 64% more likely than the average U.S. adult to be a member of Facebook, 269% more likely to use Twitter, and a whopping 375% more likely to be a member of LinkedIn.

Read the Complete Summary

See Also: A Bit More Info and Chart (GfK MRI)




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