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Thursday, 30th September 2010

Report: "Social Media Content Creators Down in U.S."

From an IDG News Service Article:

This year, a smaller percentage of U.S. Internet users are contributing to social media sites -- uploading videos, writing blog entries, posting comments to news articles and writing online product reviews -- than in 2009, according to Forrester Research.

This means that companies need to find ways to re-engage those U.S. Internet users who have stopped participating on their social media sites.

[Clip]

Social media "creators," which Forrester defines as users who have a blog, upload videos and music and write articles, shrunk from 24 percent of the U.S. online population in 2009 to 23 percent in the second quarter of this year, according to data from the report.

Access the Complete Article

See Also: "The Latest Global Social Media Trends May Surprise You" (via Jackie Rousseau-Anderson's Blog)

See Also: New NPD Study: "Few Americans are Consuming Digital Media"


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