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Thursday, 30th September 2010

Using the Internet to Research Products and Services in the U.S. and Canada

1. US: "58% Of Americans Research Products Online: Pew Study" (by Matt McGee, SEL)

U.S. adults are going online more frequently to search for information about products and services. According to a new report from the Pew Research Center, 58% of Americans conduct such research online ďat least occasionally.Ē Thatís up from 49% who said the same thing in 2004.

When applied strictly to the Internet-using population in the U.S., the number goes up: Pew says 78% of adult Internet users in the U.S. do product or service research online.

See Also: Complete Report (by Jim Jansen, Pew Internet & American Life Project)

2. "Canadians Research Online, But Buy in Stores" (by Dana Flavelle, Toronto Star)

Canadian consumers who bought a TV, laptop or other electronic gadget in the last six months relied heavily on the Internet to conduct their research, a study shows.

The Internet was twice as important as family in friends in making the purchase decision, the study conducted for Google Canada also found.

The same is true for some other product categories, such as cars and wireless phones, Google said.

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