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Wednesday, 29th September 2010

New Report From Scholastic: "2010 Kids & Family Reading Report: Turning the Page in the Digital Age"

Access the Full Text of the "2010 Kids & Family Reading Report: Turning the Page in the Digital Age (56 pages; PDF)

Here are a Few Items from the Report's Key Findings:

+ Parents believe the use of electronic or digital devices negatively affects the time kids spend reading books (41%), doing physical activity (40%), and engaging with family (33%; PAGE 6).

+ From age 6 through age 17 , the time kids spend reading declines while the time kids spend going online for fun and using a cell phone to text or talk increases (PAGE 7).

+ While only 25% of kids have read a book on a digital device (including computers), many more (57% of kids age 9-17) are interested in doing so. When asked if they would read more books for fun if they had access to eBooks, one-third of kids age 9-17 of kids said yes, including frequent readers (34%), moderately frequent readers (36%), and even infrequent readers (27%; PAGES 14–16).

+ It is clear that letting kids choose which books they want to read is key to raising a reader. Nine out of 10 children say they are more likely to finish books they choose themselves. Parents also recognize the power of choice — nearly 9 out of 10 parents say “As long as my child is reading, I just want my child to read books he/she likes.” (PAGES 34–35).

Direct to the Complete Report

Source: Scholastic

+ See Also: Children Prefer to Read E-Books (by Jared Keller, The Atlantic)

+ See Also: In Study, Children Cite Appeal of Digital Reading (by Julie Bosman, New York Times)

Many children want to read books on digital devices and would read for fun more frequently if they could obtain e-books. But even if they had that access, two-thirds of them would not want to give up their traditional print books.

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