Home > ResourceBlog > Article

« All ResourceBlog Articles

 

Bookmark and Share   Feed

Wednesday, 25th August 2010

New from Bowker: Selection of Statistics from Consumer-Focused Research Report for Book Industry

From the Report Summary:

Bowker released its much-anticipated 2009 U.S. Book Consumer Demographics and Buying Behaviors Annual Report today, providing the U.S. book industry with the most complete consumer-based research on who buys books and why. The 2009 Annual Report is culled from more 44,000 total respondents, responsible for the purchase of 118,000 books in 2009.

[Clip]

This year’s report provides data not available in any other source with a scope that captures the changing nature of retail channels, including the growing presence of such mass merchandisers as Wal-Mart. Further, the report captures the explosion of new electronic formats.

Selected Stats from the Summary

+ More than 40% of Americans over the age of 13 purchased a book in 2009 and the average age of the American book buyer is 42.

+ Women lead men in overall purchases, contributing 64% of sales. Even among detective and thriller genres, women top 60% of the sales. Where do men catch up? Fantasy titles are purchased evenly by men and women.

+ Baby Boomers spend. The boomer generation is the largest purchasing generation, making up 30% of sales. Their elders – Matures – contribute 16%.

+ More income doesn’t mean more book purchases. 32% of the books purchased in 2009 were from households earning less than $35,000 annual and 20% of those sales were for children’s books.

+ Americans like people. The biggest selling non-fiction genre is biography – auto and otherwise.

Access the Complete Announcement

Source: Bowker

See Also: On August 5th, We Posted Selected Stats from "Consumer Attitudes Toward E-Book Reading" (Bowker/BISG).

Access via: Kat Meyer, Sue Polanka, and Paul Biba/TeleRead

Views: 1407




« All ResourceBlog Articles

 

FreePint

FreePint supports the value of information in the enterprise. Read more »


FeedLatest FreePint Content:


  • Click to view the article Information Support in the Product Lifecycle
    Friday, 25th July 2014

    Product Lifecycle Management (PLM) is a strategy which integrates people, processes and business systems into the workflow. It allows disparate communications systems access to product knowledge and to integrate the results of related research; contributing the enabling technology for information to serve as a central hub for collaborative design and development. Author Michael Smith also considers organisational barriers to collaboration, and how these can affect the timeliness and relevance of design decisions and their effect on deliverables and cost models.

  • Click to view the article Changing Compliance Culture in the Financial Sector
    Thursday, 24th July 2014

    In a speech at the annual Thomson Reuters Compliance & Risk Summit Tracey McDermott of the UK Financial Conduct Authority spoke about the change in focus of the regulator towards corporate culture and the enforcement of personal liability by management. The shift from rules-based regulation to the harder to measure compliance culture may require information managers to review the compliance information in their organisation and who receives it.

  • Click to view the article Product Review of Reg-Track (Sources - Content & Coverage)
    Thursday, 24th July 2014

    In the second part of his review, Chris Porter looks at content coverage in Reg-Track, a regulatory tracking service aimed at compliance professionals focused on the financial services industry. With a focus on the largest financial markets, such as those within North America, the European Union and Asia-Pacific, Reg-Track is also expanding its coverage to additional regulators.

  • ... more ...

All FreePint Content »
FreePint Topics »


A FreePint Subscription delivers articles and reports that support your organisation's information practice, content and strategy.

Find out more and order a FreePint Subscription by visiting the
completing our online form: Subscription Order page.


FreePint Testimonials

"FreePint is timely and responsive to topical issues. The service offers a really good catch-all for news and pointers on sources that you would ..."

Read more testimonials and supply yours »






 

 
 
 

Register

Register to receive the free ResourceShelf Newsletter, featuring highlighted posts.

Find out more »

Article Categories

All Article Categories »

Archive

All Archives »