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Saturday, 21st August 2010

L2 Investigates Town Hall 2.0; Releases Digital IQ Senate Study

L2 Investigates Town Hall 2.0; Releases Digital IQ Senate Study

During the short summer lull before fashion week kicks everything up again, L2 took a step back from the world of prestige to investigate the political realm. The change in subject matter may sound very unlike us, but we’re a think tank for marketing innovation and the ways in which politicians have engaged and mobilized supporters reflects a dramatic change in how people relate to each other and the world at large.

We call this Town Hall 2.0 and it’s the story of a pivotal moment in politics, patterns in media consumption, and the forces that bring people together around icons online.

Barack Obama may have unlocked the power of the social web when his campaign enlisted 5 million social network supporters who watched more than 14 million hours of campaign videos online, but since the 2008 elections more politicians have employed new media marketing methods to engage their audiences.

The Senate Digital IQ Study released today analyzes this change, quantifying the digital competence of 100 U.S. Senators while providing them with an investigative perspective that reveals the overall strengths and weaknesses in how they approach their personal brands on the social web.

+ Full Report (PDF)

Source: LuxuryLab ("a think tank for prestige brands")


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