NOTE: The full text is not available via the WSJ.com BUT if you run this search on Google News, the first result should provide the full text of the article.
From the Article:
Google has taken the first steps in this direction. Its Google Books archive—a collection of over 10 million scanned books from the world's largest libraries—displays advertisements next to search results. It's a small step to imagine Google including advertisements within books, especially since its 2008 settlement over copyright violations with the Authors Guild. For its part, Amazon filed a patent for advertisements on its Kindle device last year. And Apple has recently entered the advertising game with its iAd platform for mobile devices.
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For consumers, the free samples of digital books now available would surely include ads. Because not every consumer who reads a sample chapter will buy the book, it's reasonable for the publisher to extract some additional value. Seeing ads in the sample may also convince a reader to pay for a premium, non-ad version of the full-length book. The old market segmentation of paperbacks and hardcovers will be replaced by ad-supported or ad-free books.
But admittedly, there will be a backlash:
Even though periodicals like the New Yorker and the Atlantic have printed ads alongside serious fiction and nonfiction since their founding, purists will surely decry ads in books. But historically, the lack of advertising in books has had less to do with the sanctity of the product and more to do with the fact that books are a lousy medium for ads.
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When you search the large collections of books and other digitized materials at The Internet Archive (Including The Wayback Machine) and The Open Library, no ads are listed on result pages or book info pages. There are also no ads on Project Gutenberg results pages (even though if you find the same Gutenberg title on a Google Books results page, there is). Being that it's funded by several universities (an educational resource), ads are also not present on Hathi Trust results pages.
Since all universities are always on the lookout for new revenue sources what about putting ads on OPAC results pages? They could be local and even targets to the area of campus to where the computer terminal is located.
We wonder if it will be OK? (not from a legal standpoint since the material is out of copyright) but from an" understing what needs to be done," pov for non-profits and educational organizations to go back to the most popular out of copyright titles and place advertising on various pages that have been digitized? We don't think it would be that difficult. Then, what happens (we're not sure it would be allowed to happen, phew) if those ads were targeted to you based on passed books visited, other searching habits, etc.?
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Recently I have found myself cooing over visualisation maps (and heat maps) of health and well being resources. The content rich data is overlayed with mapping technologies, and some interesting themes and patterns are emerging.
A lot of the talk around social media in the last year has been around information overload. Social media has provided us with new and exciting ways to create content. But it has also meant learning new ways to manage and engage with social media tools. Are we teetering on the edge of an information overload precipice?
Information overload is a figment of your imagination. Or a failure of your filter. Or a symptom of your technological submissiveness. Depends on who you ask.
What if you had to sort through 3.5 million articles and social media posts a day and try to pull out the most relevant items for your organisation? What if you then had to cobble it all together into something readable for your top groups and executives in your organisation?
Alacra Compliance saves time by aggregating information from both free and fee-based sources and enabling users to conduct an accurate federated search across these sources (coined “simultaneous search” by Alacra).
FreePint Family
Quilting big data threads
The fallacy of information overload
Information overload: fact, fantasy or filter failure? 
