UK consumers are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices, new Ofcom research reveals today.
We’re now sending four times as many texts per day than in 2004, spending almost a quarter of our internet time on social networking sites and spending 3 hours and 45 minutes per day watching TV.
We’re also using several types of media at the same time – with the average person cramming 8 hours 48 minutes of media into just over seven hours during the average day.
The growing popularity of smartphones – and the changing way we use our mobiles – is increasing our overall use of communications, and helping us do much more simultaneously.
This is being particularly driven by the under 25s, although the over 55s are catching up, with half now having broadband at home – the fastest growing age group.
The FreePint Family is a family of resources to help information workers be more effective, raise the value of information in their organisations and contribute to success.
'FreePint... provides most of my professional development because it won't come through work and [other resources] just don't cut it.'
FUMSI Forum: Do you have a research question? Post it to the FUMSI Forum, where professionals share Q&A and useful tips on how to Find, Use, Manage and Share Information. It's free.