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Thursday, 19th August 2010

UK: Media Bombardment Grows: Nearly 50% of Waking Hours Spent Watching TV, Using Mobile Devices, on Internet

UPDATE: Full Text Report: The Communications Market 2010
Stats, stats, stats, and some narrative.

Two Mentions of E-Books and Other Devices:

1) Tablets, e-readers and iPads

2) E-book applications

3) Direct to Internet Section

From an Ofcom Summary:

UK consumers are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices, new Ofcom research reveals today.

We’re now sending four times as many texts per day than in 2004, spending almost a quarter of our internet time on social networking sites and spending 3 hours and 45 minutes per day watching TV.

We’re also using several types of media at the same time – with the average person cramming 8 hours 48 minutes of media into just over seven hours during the average day.

The growing popularity of smartphones – and the changing way we use our mobiles – is increasing our overall use of communications, and helping us do much more simultaneously.

This is being particularly driven by the under 25s, although the over 55s are catching up, with half now having broadband at home – the fastest growing age group.

Make sure to take a look at the graphic titled: The Consumer's Digital Day. You'll find it at the bottom of the summary.

Much More in the Summary

The Full Text Report Will Be Available Online at 7am BST, 2am EDT, 11pm PDT

UK: Communication Fast Facts 2010

+ 89 per cent have or use a mobile phone

+ 92 per cent of UK homes have digital TV

+ 14 per cent live in a mobile-only household

+ A record 104 billion texts were sent in 2009

+ That works out as 1700 texts for every person in the UK

+ Time spent on fixed internet has increased by over two-thirds since 2008

+ Adults now spend 14.2 hours per month on the web

+ 15 per cent of UK adults have mobile broadband

+ Take-up of mobile broadband increased by 8 per cent among 15 to 24s and by 3 per cent among 35-54s

+ Data volumes over mobile networks increased by 240 per cent in 2009

+ A record number of people listened to the radio – 46.5 million adults listened on a weekly basis by the first quarter of 2010

Source: Ofcom

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