A Prediction from Google's Eric Schmidt: Young Person Will Be Able to Change Their Name as Adult, Disown Youthful Hijinks Posted on Social Media
The most provocative point that Mr. Schmidt makes (and something we haven't heard before) in this interview is that in the future once a young person becomes an adult they will be able to change their name, "to disown youthful hijinks stored on their friends' social media sites."
But to hear Mr. Schmidt tell it, the real challenge is one not yet on most investors' minds: how to preserve Google's franchise in Web advertising, the source of almost all its profits, when "search" is outmoded.
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The day is coming when the Google search box—and the activity known as Googling—no longer will be at the center of our online lives. Then what? "We're trying to figure out what the future of search is," Mr. Schmidt acknowledges. "I mean that in a positive way. We're still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type."
[Clip]
"The thing that makes newspapers so fundamentally fascinating—that serendipity—can be calculated now. We can actually produce it electronically," Mr. Schmidt says.
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"The only way the problem [of insufficient revenue for news gathering] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads. That's our business."
---- Eric Schmidt
He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.
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