comScore: Twitter Usage Continues to Explode Around the World; Today, Nearly 3 Out of 4 Global Internet Users Access Social Networking Sites Each Month
Twitter, a free service, continues to see usage explode globally. It needs to stay free we pointed out in a report from a couple of weeks ago (U.S. only) not even 1% of users would be willing to pay for it. We would expect a small percentage but zero percent is worthy of a bit of extra attention.
comScore released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. Indonesia reported the highest penetration, with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela, with Venezuela’s growth fueled in large part by Venezuelan President Hugo Chavez’s decision to join Twitter in late April.
“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said Graham Mudd, comScore vice president, search & media. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”
In June 2010, nearly 93 million unique global users age 15 and older visited Twitter.com from a home or work location, an increase of 109 percent from the previous year. This excludes usage of Twitter-based applications such as TweetDeck. An analysis of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 million users. Asia Pacific ranked as the second-fastest growing region, climbing 243 percent to 25.1 million visitors. The Middle-East Africa jumped 142 percent to 5 million visitors, while Europe soared 106 percent to 22.5 million visitors. North America, where Twitter has reached a higher maturity level than other regions, saw a growth of 22 percent to nearly 25 million visitors in June.
Three Tables Are Included:
1) Visitation to Twitter.com by Global Regions June 2010 vs. June 2009
Up 305% in Latin America and up 243% in the Asia Pacific region. Up 22% in North America.
2) Top 20 Markets by Twitter Penetration, June 2010
Worldwide 7.4%
Note: These two tables do not include visits from public computers such as Internet cafes or access from mobile phones or PDAs.
3. Twitter Penetration Among Mobile Smartphone Users
An analysis of Twitter usage via mobile for the six mobile markets currently reported by comScore (U.S., U.K., France, Germany, Spain and Italy) revealed that Twitter is gaining adoption among smartphone users. In the U.S., 8.3 percent of smartphone users (4.2 million people) accessed Twitter.com in a month via the browser on their mobile devices, outpacing each of the European markets. In Europe, 2.8 percent of smartphone users overall accessed Twitter.com (1.7 million users), with the U.K. experiencing the strongest penetration in the region at 5.8 percent, followed by Germany with 3.1 percent and France with 2.1 percent.
Note: These numbers only include access to Twitter via a mobile browser and not from mobile client apps like Seesmic and Tweetdeck.
Since many of these statistics do NOT include Twitter clients/apps it's likely the total number of users is significantly larger.
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