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Wednesday, 11th August 2010

New Report from Pew Internet & American Life: Home Broadband 2010, Adoption Slows "Dramatically" & 21% of Americans Don't Use the Net At All

by Aaron Smith

From the Overview:

The adoption of broadband internet access slowed dramatically over the last year. Two-thirds of American adults (66%) now have a broadband internet connection at home, a figure that is little changed from the 63% with a high-speed home connection at a similar point in 2009.

Most demographic groups experienced flat-to-modest broadband adoption growth over the last year. The notable exception to this trend came among African-Americans, who experienced 22% year-over-year broadband adoption growth.

+ In 2009 65% of whites and 46% of African-Americans were broadband users (a 19-point gap)
+ In 2010 67% of whites and 56% of African-Americans are broadband users (an 11-point gap)

By a 53%-41% margin, Americans say they do not believe that the spread of affordable broadband should be a major government priority. Contrary to what some might suspect, non-internet users are less likely than current users to say the government should place a high priority on the spread of high-speed connections.

Note: In a tweet, ALA's Office of Research and Statistics Points out That 67% of Public Libraries are the Only Free Public Computer/Internet Access in a Community.

100% of the Time Offline: American Adults Who Don't Use the Internet

Note: The following is very easy to forget but very important to remember.

A fifth of American adults (21%) do not use the internet. Many non-users think online content is not relevant to their lives and they are not confident they could use computers and navigate the web on their own.

In the latest Pew Internet survey, 21% of adults said they did not use the internet. A third of non-users (34%) have some connection to the online world, either because they live in a household with a connection that other family members use or because they have gone online in the past. The remaining two-thirds of non-users are not tied in any obvious way to online life and many express little interest in using the internet.

+ They do not find online content relevant to their lives. Half (48%) of non-users cite issues relating to the relevance of online content as the main reason they do not go online.

+ They are largely not interested in going online. Just one in ten non-users say would like to start using the internet in the future.

+ They are not comfortable using computers or the internet on their own. Six in ten non-users would need assistance getting online. Just one in five know enough about computers and technology to start using the internet on their own.

Access the Full Text (HTML, Searchable) ||| PDF (22 pages; PDF)

Source: Pew Internet & American Life Project

Views: 2821




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