+ Right now Kindle holds the top spot for devices @ 40% - just passed the PC/laptop in the last survey @39%
+ Nearly half (49%) of ereading devices continue to be acquired as a gift from someone else
+ Cost of entry is still the top reason people who read ebooks have not switched to a device.
+ Among ebook buyer, print is definitely losing ground - nearly 50% of ebook readers now say they are buying exclusively or
almost exclusively ebooks/ 49% indicate they either MOSTLY or Exclusively purchase ebooks
+ 38% of those indicating first ebook purchase say they started within the last 6 months.
+ Half of all ebooks being acquired today are 'free' e-books"
+ Places where ebooks are downloaded: Amazon still holds the top spot @ 61% - B&N has 20%; Library 7%; Sony 5% ebooks.com; 10% etc.
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