Thursday, 5th August 2010
Statistics Preview: Kat Meyer on Consumer Attitudes Toward E-Book Reading; Sue Polanka Notes That 7% of eBook Downloads are From a Library
Kat Meyer writes:
Some of the interesting facts and figures from the forthcoming release of "Consumer Attitudes Toward E-Book Reading" that Kelly [Gallagher, VP of Publishing Services at RR Bowker] previewed during #FollowReader:
NOTE: This items below are just a small selection of what you'll find if you review the complete list here.
+ Right now Kindle holds the top spot for devices @ 40% - just passed the PC/laptop in the last survey @39%
+ Nearly half (49%) of ereading devices continue to be acquired as a gift from someone else
+ Cost of entry is still the top reason people who read ebooks have not switched to a device.
+ Among ebook buyer, print is definitely losing ground - nearly 50% of ebook readers now say they are buying exclusively or
almost exclusively ebooks/ 49% indicate they either MOSTLY or Exclusively purchase ebooks
+ 38% of those indicating first ebook purchase say they started within the last 6 months.
+ Half of all ebooks being acquired today are 'free' e-books"
+ Places where ebooks are downloaded: Amazon still holds the top spot @ 61% - B&N has 20%; Library 7%; Sony 5% ebooks.com; 10% etc.
See Also: BISG Study – 7% of eBook downloads are from a library (via No Shelf Required, Sue Polanka)
See Also: Survey: Consumer attitudes to ebook reading (via TeleRead, Paul Biba)
See Also: A Book (Print and Electronic) About E-Books in Libraries: “No Shelf Required” Edited by Sue Polanka Due Out Later this Month from ALA Editions