Email Still Dominates Mobile Web Usage in U.S. According to The Nielsen Company
In our view, not a surprise. Even with the many communication tools (one-to-one and group) a mobile device offers let alone all of the cool apps, email continues to grow as the numbers one mobile activity.
As we've had said before, email is the lingua franca (of the web, at least for now). It's a concept the newest newbie wants to learn how to use or the most seasoned Internet vet knows how to use at an advanced level using folders and other tools.
Aside from learning how to dial a telephone number we would guess that the next activity most do when getting their mobile device is configuring/learning an email program (perhaps the one that comes with the device) or a web-based service e-mail service for mobile users like Gmail, Yahoo Mail, or Hotmail Mail.
Despite the rapid growth of social networking behavior, email remains the dominant web activity among mobile phone users in the U.S., accounting for 41.6 percent of Americans' mobile Internet time--up from 37.4 percent a year ago--according to new research issued by The Nielsen Company. Portals follow in second, accounting for 11.6 percent of mobile web usage, off from 14.3 percent in 2009, while social networking increased from 8.3 percent a year ago to 10.5 percent. Nielsen adds that mobile music and video/movies both experienced year-over-year activity share increases in excess of 20 percent, corresponding with a comparable decline in news/current events and sports destinations.
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