Lonely Planet Releases More Mobile City 'Compass' Guides WITH Augmented Reality; Company Also Goes Live with Guidebook Series for iPad
Two items of note today from Lonely Planet.
1. The release of more 'Compass Guides' with augmented reality built in.
2. The release of five Lonely Planet titles for iPad from the iPad Bookstore.
+ Available for Lonely Planet 'Compass Guides' for 25 Cities including Amsterdam, Bangkok, Barcelona, Hong Kong, Istanbul, London, Paris, Prague and New York City for $4.99 (3.12 pounds) from the Android store.
“This is a way of us testing the Android Marketplace,” Lonely Planet’s innovation ecosystems manager Matthew Cashmore tells paidContent:UK. “There is potential here. We have 25 guides —if things go well, we will roll out the rest.”
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The application pinpoints your exact location so that when you find yourself in a new city and want to know what there is to see and do around you, just look through the camera and a wealth of Lonely Planet information on the best destinations, accommodation, sites, bars and restaurants appear stuck like posted notes to points of interest around you."
Key features of the guides include GPS-enabled maps and location based information for hundreds of points of interest. The phone’s built in compass allows users to see their current location and how near they are to destinations and sites. The guides also are able to be used offline (with the exception of the maps), so as to avoid roaming charges.
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