We recognise the pressure on library budgets, and the need for evolving business models in scholarly communication. The state of the global economy is impacting on all of us. To keep prices as low and predictable as possible, NPG is actively investing in diversifying our income sources, launching open access journals, and driving down costs. Nature Education is one example of this approach, working with sponsors to provide free science education resources to students and teachers around the world.
Two years ago we announced we would keep increases on NPG-owned journals below 7% for 2009, 2010 and 2011 list prices, and we have delivered on this promise. Nevertheless, there has been extensive discussion about NPG's 2010 and 2011 price increases in recent months. Unfortunately and despite our efforts, confusion has arisen between list prices and volume discounts for consortia. So let me be clear; on site licenses for NPG-owned journals there was a 3.5% increase from 2009 list price to 2010 list price. The 2011 list price increase for NPG-owned journals will be 4.5%. List prices for society journals are set independently in consultation with individual societies. Site license list pricing for academic customers will be published shortly on the NPG Librarian Gateway.
In 2010, prices will come into effect on 1 December for Nature-branded journals, and 1 September for academic and society journals. In 2011 and in future years, list prices will come into effect in on 1 October 2011 for all NPG titles. Therefore, 2012 list prices will come into effect on 1st October 2011, for both Nature-branded and NPG's academic journals. This synchronizes the pricing cycle for all of the journals we publish. We are announcing this change as early as possible to facilitate your budgeting process. We expect to announce 2012 list prices for NPG-owned journals in April 2011. Meanwhile, NPG will continue to quote prices locally in each of our four invoicing currencies (USD, GBP, EURO, YEN).
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