In June, we concluded a survey, linked on 10 of our highest traffic websites, with more than 5,000 responses from patrons around urban and rural America. The survey included questions regarding demographics, computer/device usage, borrowing habits, general feedback on user experience, and suggestions for collection development.
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Here Are a Few Findings:
+ 74% of users are female, between the ages of 30-59.
+ Nearly 70% have a college and/or postgraduate degree.
+ 60% learned about the download service from the library's website (if our past blog posts and training sessions weren't enough to get you to promote on your website, hopefully this is!)
+ 87% listen to audiobooks on an MP3 player, 44% of which are iPod users.
+ 33% of users own an eBook reader (e.g., Sony Reader, Barnes & Noble nook)
+ For those who don't own an eBook reader, 90% stated that compatibility of eBooks from the library is an important factor.
The blog post concludes with contact info about how OverDrive customers can access additional stats from the ContentReserve.com
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