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Amazon.com and Facebook Partner for a More "Social" Shopping Service

July 28, 2010 18:11

From the Social Beat Article:

Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Amazon.com now offers a personalized page, where consumers can see product recommendations influenced by friends and their own tastes. They get notifications on when friend’s birthdays are coming up and suggestions on what to buy for them.

It’s a big deal for a number of reasons.

See Also: An Amazon-Facebook Alliance to Make Shopping More Social (via NY Times)


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