Bing users might not notice, but the Microsoft search engine tends to show fewer advertisements alongside search results than its rivals do. The reason might be that advertisers are drawn more to Google, but Microsoft says the difference also comes from an artificial-intelligence technique that aims to deliver only the most relevant ads.
The technique will soon get a wider test--Yahoo is now making the switch to Bing to power the search results on its site. And that is prompting Microsoft researchers to share more details about the algorithms Bing uses to try to please users and advertisers alike.
[Snip]
Microsoft also hopes that by using search-ad algorithms to make each ad more relevant, it can get more clicks--and more money from advertisers--out of each ad. This is key, because simply placing more ads on a page doesn't necessarily increase revenue.
To try to predict how many clicks an ad will get, algorithms analyze historic trends to see what users have done when ads were shown alongside given search terms. In the past, this was handled by writing relatively simple rules into search software. For instance, if search users entered a query with the word "car," they might see ads related to oil changes.
FreePint Shop:
VIP LiveWire:
