Interviews with several major trade houses found all acknowledging that they were selling at least as many e-books as hardcovers through Amazon with one major publisher reporting that in the last couple of weeks the ratio had been higher than the 143 e-books to 100 hardcovers Amazon reported for the second quarter. “[E-book] sales are growing week by week,” this publisher said.
Explanations for the e-book explosion at Amazon revolve around its huge e-book market share compared to its much lower share of the hardcover market. Another publisher pointed to the decision to abandon the windowing strategy in which e-books would be delayed by three months after release of the hardcover.
Finally, the article points out that Amazon's numbers also include e-books sold in the Kindle Store but read on devices other than the Kindle. For example, purchasing and reading an e-book from the Kindle store but reading it on an iPhone or iPad with the Kindle app.
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