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Launch + 33 Months: Amazon.com Now Selling More Kindle Books Than Hardcover Books
July 19, 2010 21:03
From an Amazon.com Announcement:
"We've reached a tipping point with the new price of Kindle--the growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189," said Jeff Bezos, Founder and CEO of Amazon.com. "In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books--astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months [Kindle first launched on November 19, 2007]."
Other Amazon.com Sales Facts from Today's Announcement:
Over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. This is across Amazon.com's entire U.S. book business and includes sales of hardcover books where there is no Kindle edition. Free Kindle books (about 1.8 million according to the NY Times) are excluded and if included would make the number even higher.
Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009
The Association of American Publishers' latest data reports that e-book sales grew 163 percent in the month of May and 207 percent year-to-date through May. Kindle book sales in May and year-to-date through May exceeded those growth rates.
On July 6, Hachette announced that James Patterson had sold 1.14 million e-books to date. Of those, 867,881 were Kindle books.
Five authors--Charlaine Harris, Stieg Larsson, Stephenie Meyer, James Patterson, and Nora Roberts--have each sold more than 500,000 Kindle books.
Access the Complete Amazon.com Announcement
Source: Amazon.com
See Also: Amazon Says E-Books Now Top Hardcover Sales (via NY Times)
Amazon does not disclose how paperback sales compare with e-book sales, but paperback sales still probably outnumber e-books.
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