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Friday, 2nd July 2010

New Discussion Paper From Book Industry Study Group Takes a Look at Smart Phone Bar Code Readers

The title of the discussion paper is: Consumer Empowerment through Smart Phones.

It's available in HTML or as PDF (10 pages).

From the Introduction:

The advent of “smart phone” applications that initiate action based on information encoded in bar code symbols has provided a wide array of new opportunities to inform and empower consumers. For purposes of this presentation, a “smart phone” is a cell or mobile phone that includes a built-in camera and has the ability to run application programs.

The opportunity for consumer empowerment occurs when a provider places a symbol containing data:
-In a magazine advertisement
-On a promotional poster
-On a book (or other product)

Source: Book Industry Study Group


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