Independent bookstores see Google Editions as an "ally."
Google is on the verge of completing a deal with the American Booksellers Association, the trade group for independent bookstores, to make Google Editions the primary source of e-books on the Web sites of hundreds of independent booksellers around the country, according to representatives of Google and the association.
“Google has shown a real interest in our market,” said Len Vlahos, chief operating officer of the booksellers association, which has over 1,400 member bookstores. “For a lot of reasons, it’s a very good fit.”
Google will probably face an uphill battle in its effort to enter the already crowded e-books field. The company has little experience as a retailer. It also has far fewer consumer credit card numbers in its database than either Amazon or Apple, and its online payment system, Google Checkout, has not been widely adopted.
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