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Wednesday, 30th June 2010

Google Editions and the Independent Bookstore

From a New York Times Article:

Independent bookstores see Google Editions as an "ally."

Google is on the verge of completing a deal with the American Booksellers Association, the trade group for independent bookstores, to make Google Editions the primary source of e-books on the Web sites of hundreds of independent booksellers around the country, according to representatives of Google and the association.

“Google has shown a real interest in our market,” said Len Vlahos, chief operating officer of the booksellers association, which has over 1,400 member bookstores. “For a lot of reasons, it’s a very good fit.”

Google will probably face an uphill battle in its effort to enter the already crowded e-books field. The company has little experience as a retailer. It also has far fewer consumer credit card numbers in its database than either Amazon or Apple, and its online payment system, Google Checkout, has not been widely adopted.

Access the Complete Article

Source: NY Times




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