The Audio Publishers Association (APA) released the results of the Survey of 2009 Sales, conducted to evaluate trends and measure the growth of the audiobook industry. The independent research firm, Lewis & Clark, surveyed audiobook publishers and analyzed sales data from 2009, comparing current statistics against the previous years’ findings. It was another strong year for audiobooks with a 4.7 percent unit sales increase, though like much of the publishing industry, the audio sector experienced a drop in revenue.
Audiobook publishers met the recession by selectively reducing prices on audiobooks in 2009, which contributed to the 12 percent decline in revenues. But consumers rewarded this by purchasing more and sales increased to nearly 20 million units in 2009.
Revenue reported by 29 member companies for 2009 is $291 million. The APA estimates that the total size of the audiobook industry, based on the dollars spent by consumers and libraries, is approximately $900 million.
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