Around the world, 8 p.m. to midnight are the day’s prime mobile browsing hours, according to Opera’s State of the Mobile Web Report. Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption.
Opera’s State of the Mobile Web Report (English Only), published monthly, provides information on the top global trends affecting the mobile Web. In addition to a review of traffic patterns throughout the day, the report highlights the mobile browsing trends in Latin America and also celebrates a new top country for Opera Mini usage, Indonesia, which surpassed longtime rival Russia to claim the number-one spot.
Here are Some Global Trends Mentioned in the Report:
+ In May 2010, Opera Mini had over 61.4 million users, a 4.2% increase from April 2010. Since May 2009, the number of unique users has increased 142.0%.
+ Opera Mini users viewed over 28.3 billion pages in May 2010. Since April, page views have gone up 7.7%. Since May 2009, page views have increased 193.8%.
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+ Indonesia passed Russia to claim the top spot for Opera Mini usage, Nigeria jumped ahead of Ukraine, and South Africa leaped ahead of the United States. After the changes, the top 10 countries for Opera Mini usage in May 2010 were: Indonesia, Russia, India, China, Nigeria, Ukraine, South Africa, the United States, Vietnam and the United Kingdom.
On May 22, 2010, Opera to a Look at Mobile Web During at Different Parts of the Day and in Different Countries.
Some of the Findings:
* In all of the top 10 countries, the highest level of Opera Mini use is at the tail end of the day – from 8 p.m. to midnight. That said, users in the United Kingdom are just as likely to browse on their phones between 8 a.m. and noon.
+ There is little difference in data consumption between weekdays and weekends.
+ Unsurprisingly, the least amount of mobile browsing is done in the early morning (when most people are asleep), between midnight and 8 a.m.
+ Compared to users in the other top 10 countries, users in the United States are more likely to be browsing with Opera Mini between midnight and 4 a.m.
+ Compared to users in the other top 10 countries, users in the United Kingdom are more likely to be browsing with Opera Mini between 4 a.m. and noon.
+ Compared to users in the other top 10 countries, users in India are more likely to be browsing with Opera Mini between noon and 4 p.m.
+ Compared to users in the other top 10 countries, users in Ukraine and South Africa are more likely to be browsing with Opera Mini between 4 p.m. and 8 p.m.
+ Compared to users in the other top 10 countries, users in Nigeria and Vietnam are more likely to be browsing with Opera Mini between 8 p.m. and midnight.
+ In general, evening browsing (between 4 p.m. and midnight) is more common than daytime browsing (between 8 a.m. and 4 p.m.), except perhaps in China and the United Kingdom where daytime/evening usage is about even.
+ The difference in Opera Mini usage during peak hours versus off-peak hours varies in each country. The biggest difference is noticeable in Vietnam (27% between 8 p.m. and midnight versus 9% between midnight and 4 a.m.)
Trends for Latin America are also included this report.
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