HHS [Health and Human Services] on July 1 is scheduled to launch HealthCare.gov, a website designed to provide customers with information about health insurance plans, Politico reports.
The portal will serve as the "most tangible link" to the new health reform law for many U.S. residents, according to Politico. The reform law stipulates that the site must be launched by July 1.
[Snip]
HHS conducted market research to determine what consumers seek from an online insurance portal.
According to [HHS CTO Todd]Park, HHS learned that consumers "have a huge appetite for simplicity and hate jargon."
HHS officials said the site will avoid insurance industry language and will be easily navigable by users. In addition, each site page will contain a button soliciting feedback from users about the site.
Note: HealthCare.gov, will not be live until sometime next week, Thursday, July 1, 2010, at the latest.
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