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Thursday, 17th June 2010

Mobile Social Networking Drives Rising App Usage: 240% Increase in Social Networking App Access

From the Article:

As smartphone usage grows, users are also becoming more sophisticated and using apps at a higher rate. According to comScore’s MobiLens study, the total number of mobile app users in the US increased by 28% from April 2009 to April 2010.

Several app categories saw usage grow much faster. Social networking apps grew their user base by 240% during the period, to more than 14.5 million mobile users. Other categories boasted even more users, including weather apps at more than 18 million and maps at about 16.8 million.

The Article also Contains Two Tables:

1) Fastest-Growing U.S. Mobile Applications Categories (April, 2009-April, 2010)

2) Top Five Mobile Apps in the U.S. by Operating System (Android, Blackberry, iPhone, and Others).
Facebook is number one on all systems except Android where Google Maps is at the top of the list. Others appearing on all four lists: The Weather Channel, Pandora, and Google Maps.

Access the Complete Article

Source: e-Marketer

See Also: (Repost) Social Networking Ranks as Fastest-Growing Mobile Content Category (via comScore)

Three Tables

1) Smartphone* and Feature Phone Browser and Application Usage, 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009

2) Fastest-Growing Content Categories via Application Access, 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009

3) Fastest-Growing Content Categories via Browser Access, 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009

* comScore defines smartphones as a mobile device with the following operating systems: RIM, Apple, Microsoft, Google, Palm, Symbian

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